Verbal Expression and Tone of Voice.

In 6 years, Neon went from a startup to a unicorn. In a dynamic and complex financial market, the brand currently ranks 4th in number of customers. With so much growth, it was necessary to evolve to be the size of your business.

With the brand's purpose of reducing inequalities by showing simpler and fairer financial paths, because everyone deserves a bright future, the idea was to develop the work with a bold proposal for innovation and believing in popular culture.

The brand's voice gained its own shine and now gives more prominence to people in tones that approach and are real about financial life. We are talking on an equal footing to make things easier, bringing musicality and expressions that are in people's mouths to communicate.

Bronze Medal at the Brazil Design Awards, 2022.