Rebranding: Tone of Voice, Verbal Expression.

The Brand is the embodiment of the essence of Happy Eggs® – free, light and high spirits. The chicken's freedom is evident in its fluid, organic and clean form. Its charisma and spontaneity are manifested in the double reading that the brand has: the smile, which gives the symbol the strength of a character that comes to life in different expressions in language. The visual universe follows the brand's humorous vein. The illustrations and patterns were inspired by pop language, with a lot of movement and energy. The color palette has vibrant and cheerful tones that relate to each of the products in the line. Robust and rounded typography reflects the charisma of our messages. The brand's voice brings a genuine and true way to make people laugh and reflect on the reality of the farm. The Verbal Universe expands into phrases that play with popular culture in an intelligent way, bringing welcome and didactics to change the future.